The creation of the Integra brand, aims to simplify all travelling, by encouraging and promoting the better use of public transport networks and sustainable mobility in general. Integra's services aim to operationalize the concepts developed under the brand.

Integra's services answer the travellers' needs and will allow a better use of each trip through the reduction of risk, helping to avoid insecurity feelings and other less pleasant experiences that may occur. The Integra's services promote pleasant travelling environments, eliminating obstacles such as the uncertainty caused by language barriers; clarification of the provided information; through the use of reliable and permanently updated data; and finally through several levels of standardization.